The National Media Museum is situated in the heart of Bradford, UNESCO City of Film. It aims to be the best museum in world for inspiring people to learn about, engage with and create media. The museum has seven floors of galleries with permanent exhibitions focusing on photography, television, animation, videogaming, the internet and the scientific principles behind light and colour. It also hosts temporary exhibitions and maintains a collection of 3.5 million pieces in its research facility. The venue also has three cinemas, including an IMAX screen and hosts two film festivals each year, including the Bradford International Film Festival. In September 2011 the museum was voted the best indoor attraction in Yorkshire by the public, and it is one of the most visited museums in the north of England.